Magic Hot

What is Magic Hot?

Registered customers increased to approximately 2,672,000 at the end of June, an increase of around 50,000 from the previous year.

For the first half of 2026, lottery and land based gaming generated €317.9 million in gross gaming revenue, remainin flat compared with H1 2025. 

Lottery games contributed €254.5 million, up from €246.1 million, bolstered by a 9.1% increase in digital lottery revenue propelled by the Veikkaus app and product launches such as Milli (launched June 2025). 

About Magic Hot

Earlier this year, the Powerball game launched in the UK, allowing Brits to play for the same uncapped jackpot as their American peers. A few weeks ago, on the other hand, the first Match 5 win in the UK happened. This has now happened again, as Powerball reported another seven-figure payout in the county.

The Monday Powerball drawing had players competing for a jackpot of $314 million with a cash value of $133.8 million. In order to win, players had to correctly match all six winning numbers. The white winning numbers for the September 21 drawing were 2, 7, 9, 17, and 58. The red Powerball, on the other hand, was 20, while the Power Play multiplier stood at 2x.

Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.

What is Magic Hot?

What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.

RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.

“Because you’re a small business, you need to pick your battles,” Wilson says. “I can’t go and get 10 licences this year. It’s just unrealistic. It would require so much work that it would distract us. Now we have that ability through our relationship with RubyPlay, and we are grabbing that opportunity with both hands.”