Christmas Morning

How to play Christmas Morning

The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.

Vegas will lean heavily on younger players for the opening stretch of exhibition games, according to general manager Kelly McCrimmon.

That strategy opens the door for Trevor Connelly, Vegas’ 2024 first-round pick. Connelly entered training camp skating on the club’s third line, and after the departure of several depth players this offseason, the 20-year-old left winger has a clear path to earn a roster spot.

How to play Christmas Morning

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

What is Christmas Morning?

“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.

“Peru is our legacy. It’s one of our four markets here, so it plays a pivotal role in our ways of operating. Of course, we put a lot of focus into making Peru the market where we put attention and we are really careful about developing in terms of product, and also operationally.”

Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.