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What is Bulls Run Wild?
“One misconception is that DEI is solely about recruitment targets,” Skinner says. “Recruitment is important, but bringing diverse people into an organisation without creating an inclusive culture simply results in higher turnover.”
He nevertheless believes recruitment is still the bigger challenge over retention.
“The gaming industry operates in a highly competitive talent market, particularly for digital, technology, data, AI and product roles,” he says.
About Bulls Run Wild
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“So that is the delta we have to close by delivering a better product and better operational intensity in our sports business.”
Bengtsson said momentum from the summer’s World Cup had continued into the second half of the year.
“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.
