Clucking Hell

What is Clucking Hell?

On Thursday, Codere Online announced a multi-year partnership as the official betting partner of the National Football League (NFL) in Mexico, as the US’ NFL season kicks off.

The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

What is Clucking Hell?

The $1 million win in the UK comes shortly after a lucky player in New York won a similar prize after matching the five white numbers for the Saturday, September 19, drawing. The same drawing also saw 30 players win tier-three prizes. Of these, 23 won $50,000 each, while the remaining 7 won $100,000 each thanks to Power Play.

A week before that, Powerball awarded not one, but two Match 5 prizes. One of these incredible payouts was a $1 million win in Georgia, while the other one was a $2 million windfall in Ohio.

In other lottery news, a $3-million winning ticket was just sold in South Park Township, Pennsylvania. As of the time of this writing, the winner has yet to come forward to redeem the sum.

What is Clucking Hell?

Frequent bettors are significantly more likely to report that their betting habits are impacting other corners of their financial lives. Of those who bet daily on sports, 40% say they have debts that they attribute to wagers they made,” the report said.

“Nearly half of all respondents (45%) say they’ve borrowed money to place sports bets, with 13% taking out a personal loan to bankroll their betting and 11% securing funds through a high-interest payday loan,” the report continued.

Many sports bettors are unfazed by the high-stakes financial reality of gambling on sports.